Have you ever second-guessed your website platform after hearing someone say Wix is “bad for SEO” or “too limited for serious businesses”? You’re not alone! The internet is FULL of opinions about website platforms, and unfortunately, many of them are either:
Based on designer bias (i.e. the platform I design in is the only good option out there - not true!)
Outdated
Just plain wrong.
If you’ve been hesitating to use Wix—or if you’re considering switching platforms because of rumors—you’re in the right place. We’re going to bust the biggest myths about Wix, break down what ACTUALLY matters for SEO, and help you confidently decide if Wix is the right choice for YOUR pet business.
Let’s dive in!
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Myth #1: Wix is Bad for SEO (Spoiler: Google Says Otherwise!)
This is hands-down the biggest myth about Wix. And it’s one that I’m especially excited to debunk because SEO is kind of a big deal when it comes to getting more clients for your pet business.
So, let’s get straight to it: Google has publicly stated that the platform you use does NOT impact SEO as much as the content and consistency of updates on your website.
👉 In other words, your SEO success is based on your strategy, not your website platform (as long as your website platform has all the basics, which most major platforms do).
Why Wix is Actually GREAT for SEO:
✅ Customizable title tags, meta descriptions, and slugs (URLs)
✅ Built-in sitemap submission to Google Search Console
✅ Separate mobile editor & accessibility tools
✅ SSL certification and secure hosting
✅ Image compression and alt text
✅ The Wix SEO Wiz (a step-by-step guide to optimizing your site)
And if that’s not enough, Google’s own experts have confirmed that Wix SEO capabilities are competitive with other major platforms, like WordPress and Squarespace. The biggest priority is the quality of the content on the site.
💡 Related Read: Wix SEO: What Google Really Says
The REAL problem? Many businesses struggle with SEO because they don’t update their website regularly or use the SEO tools available to them. If you’re using a website platform that you don’t feel comfortable updating or can’t get quick help with when you need it, it won’t matter how “SEO-friendly” it’s supposed to be.
Want to optimize your pet service business website’s SEO? Check out our SEO course to learn exactly how to rank higher and get found by more pet parents.
🚨 Myth #2: Wix is Limited in Functionality
Another common misconception is that Wix is “too basic” or “not customizable enough.” But if you haven’t looked at Wix in the past few years, you’re missing out.
Wix has evolved BIG TIME, and today, it offers advanced customization, integrations, and powerful tools that make running your pet business easier.
What You Can Do With Wix (That You Might Not Know About!):
✅ Custom client intake forms & questionnaires (Easily collect important info like where clients found you, what service they’re interested in, etc.)
✅ SEO-friendly blog capabilities (Boost your visibility on Google and attract more local pet parents!)
✅ Automated email responses (Send confirmation emails or follow-ups without lifting a finger!)
✅ Advanced mobile editor (Customize your mobile site separately from desktop for a smooth client experience!)
Wix isn’t just keeping up—it’s ahead of the curve. I recently attended a design conference where another popular platform announced “new features” that Wix has had for YEARS. If you’ve been holding back because you think Wix is limited, trust me—it’s time to take another look.
💡 Related Read: Is Wix Right for You?
🚨 Myth #3: You Have to Use WordPress to Be “Professional”
There’s this lingering belief that WordPress is the only “professional” option for serious business owners. But let me ask you this:
What’s more professional?
✔️ A website that looks amazing, works seamlessly, and is updated regularly?
❌ A website that’s hard to update, neglected, or broken because you don’t know how to maintain it?
Your website platform should be one that YOU feel comfortable using. Otherwise, you’ll avoid updating it—and that’s when your website stops working for you.
At Pet Marketing Unleashed, we specifically use Wix for our pet business clients because it allows them to maintain their websites EASILY without needing to pay a developer to help you once a month.
And if you’re worried about moving from another platform, we’ve got you covered:
💡 Related Read: Wix vs. WordPress – Which One is Right for You?
💡 Related Read: Wix vs. Squarespace – How to Choose the Best One
The Biggest Takeaway? Choose the Website Platform That Works FOR Your Pet Business
It’s not about Wix vs. WordPress vs. Squarespace. It’s about:
✔️ What platform makes it easiest for YOU to update and optimize your site?
✔️ What platform helps you run your business more efficiently?
✔️ What platform supports your SEO and marketing goals?
For so many local pet service businesses like dog walkers, pet sitters, dog trainers, and pet photographers, Wix is the perfect balance of ease, functionality, and customization.
And if you’re ready to get started, we’ve got options for you:
Want a done-for-you Wix website? Check out our website design services! Prefer a DIY approach? Grab one of our Wix website templates!
Still on the fence? Try Wix for free: Get started here.
Your website should make your life easier, not harder. Don’t let myths and outdated information hold you back from having a powerful, professional, and easy-to-use website.
If you’re ready to stop second-guessing and start building a website that WORKS for your pet business, Wix just might be the answer you’ve been looking for.
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