As pet business owners, we feel pressure to be visible constantly. We want to ensure we are seen by our ideal clients, right?
But what happens when we feel like we don't have anything to write about...What do we do?
When you run into pet business "writer's block" and don't know what to write about on your website, email newsletter, or Instagram post, come back to this blog post (seriously, go bookmark it) and comb through Pet Marketing Unleashed's list of ideas. It will help you provide VALUABLE content for your audience without trying to force or fill a spot for the sake of posting!
1. Turn your FAQs into blog posts
Clients are typically asking the same questions (or at least a common theme of questions). If you notice you're getting similar questions time and time again from potential or current clients, consider writing a blog post answering those questions!
This option is really a bonus because not only are you providing your audience with valuable content but you're also saving time by preventing unnecessary questions AND helping clients before the question even comes up for them!
These blog posts can be shared on social media, email newsletters, linked in welcome packets, hyperlinked in welcome emails, or hyperlinked in customer service email templates to help with professionalism and again... TIME SAVINGS!!
P.S. The great thing about these types of blog posts is you can take each FAQ or each section of your blog post and break them down into several social media posts over a few months to re-purpose this content AND also continue to build traffic to the blog post!
2. Share case studies or success stories
Showcase real-life examples of how your services have benefited pets and their families. These stories can inspire trust and provide practical insights for your audience. One of the best things you can do in your marketing is make your audience SEE how they can fit into these stories.
If you share a blog post or social media post highlighting a dog transforming from severe separation anxiety to thriving when home alone, can you imagine how another pet owner would feel when reading that? Their mind may start racing and imagining what it could be like if their dog's separation anxiety was gone. THEN, they realize YOU were with the business owner who helped with that, and now they want to work with you! It's pretty incredible and powerful.
3. Start collaborating
Collaborations and partnerships are truly one of the most undervalued marketing strategies out there, and one we really highly recommend. Reach out to pet industry experts or fellow local pet business owners in your area who share your values and see how you can partner together to share content, feature each other, guest interview one another, etc. There are SO many possibilities when it comes to partnerships and content creation.
We also have a great free partnership email template that can help you get started along with other tips on beginning those sorts of relationships in business.
4. Start doing some keyword search and SEO strategy
SEO is one of our favorite topics! Why? Because it can make ALL the difference in how you show up, how many people find your website, and ultimately how high you rank on Google!
Keyword research is a great tool to identify trending topics and optimize your content specifically for search engines BASED on the behavior of your ideal clients in the search bar.
For tips on how to get started with this, we highly recommend checking out our SEO Course. This course includes everything you need to know to get your site ranking on Google, without paying for ads and specialists. We have a WHOLE module diving into keyword research... how to do it, how to integrate it into your website - ALL the things!
We also have some great SEO-related blog posts on our site that can help you get started:
5. Set up Google Alerts
I love this little trick I learned from a friend! Head to Google Alerts, type in your website, and insert keywords that are relevant to your business. Google will email you daily or weekly and tell you what’s currently trending based on the keywords you entered.
You’ll essentially receive content ideas directly via email! How cool is that?!
When you're seen in your community as the one who knows what's going on in the industry, you'll earn bonus points (aka build your expertise/legitimacy). 👍
6. Create monthly themes
Think...
JANUARY: It's cold, resolutions, getting in shape/fitness, etc. You could write about a fresh start, goals for the new year, or talk about the weather.
FEBRUARY: Love is in the air! (AKA Valentine’s Day…) Preparing for Spring?
Get what I’m saying here?
Think ahead and find inspiration based on holidays, seasons, and what your clients are doing are certain times of the year.
P.S. Check out our blog on The 2024 List of Pet Holidays and US Holidays (this post is always updated year after year!).
Need some more help with coming up with other blog post topic ideas for your pet business? I gotchu! Click below to access my list of pet business blog post ideas!
7. Consider your call-to-actions first
Have you ever been told to write the conclusion of your novel, essay, blog, etc. before you write the story and come up with the title? Apply that strategy to your marketing content as well.
Think of what you want your call-to-actions (CTA's) to be. What is your goal? Do you want your clients to purchase a product? Schedule a call with you? Fill out a survey? Sign up for your email list? Share the content with their friends?
Knowing your end goal can help you create content around it. Try working backward. You might surprise yourself and find yourself creating content much easier this way!
8. Reach out to your audience and ask them what they want to hear
There are many avenues to get content ideas from your community and audience. Here are some places you can post to get some ideas:
Join Facebook groups, like mine (Unleashed Petpreneurs), and ask for content ideas
Reach out to your audience via social media or email (or heck, even in person)
Create a poll or question box on Instagram Stories to get ideas and start conversations
Join online forums with fellow business owners
You'll also build a community in the process! So many of these tips have bonus wins and we're here for it!
9. Get some expert help if you need it!
At the end of the day, Pet Marketing Unleashed can help! Learn more about our Copywriting VIP Days to help you produce content for your pet business. We can help with your website copywriting, blog posts, and social media captions. Or, one of our favorites... We can put together a brand messaging guide for you so YOU can take full control over the best and most strategic way to write and speak to your ideal audience!
If you're looking for a more DIY approach, our Blogging For Your Pet Biz Course may just be the perfect fit! Learn more & shop the course to learn more.
Remember, content creation is not just about filling a schedule—it’s about providing value, solving problems, and building awareness and community. Whether you're writing for your website, crafting engaging social media posts, or sending out newsletters, each piece of content is an opportunity to showcase your passion for pets and your dedication to serving your clients.
So, the next time you find yourself staring at a blank screen, revisit these strategies (remember to bookmark this post), tap into your creativity, and unleash the potential of your pet business through thoughtful and purposeful content.
Happy writing, and here’s to creating content that leaves tails wagging. You've got this!
