It’s what we’re all wanting… lots of traffic to our website so we can:
Get eyeballs on our business
Get more inquiries/potential client calls scheduled
Increase passive income streams (if we have it!)
Become the go-to dog trainer in our area without having to work so hard
But, how can you quickly drive more website traffic to your dog training website?
That’s what we’re covering today!
Let’s get into the 9 quick and easy tips below:
1. Get Some Backlinks!
Backlinking is one of the best ways to get more cred with the Google algorithm. They love it when other websites are linking to YOU because it tells them you’re a credible source of information that people love to share.
How do you get these?
Here are some ideas to get started:
Through partnerships with fellow businesses either in your community or related-content businesses. (Here’s a free partnership email template to help you initiate partnerships you can use for backlinking!)
When you post on social media, add your links to your posts or Instagram Stories
Reach out to be a guest on someone’s podcast or blog
Get featured on websites for programs or products you’ve purchased (We feature some of our clients in our client spotlight blog posts)
2. Get Connected to Search Engine Console
This is such a quick and easy way to get some more website traffic. It’s actually quite essential! By connecting your website to Search Engine Console, you’re letting Google know that your site exists so that it can begin to index it properly in the search engine results.
How do you do this?
3. Optimize Your Website’s On-Page SEO Settings
It always comes back to SEO, doesn’t it?! Optimizing your dog trainer website for SEO can feel overwhelming for sure, but it doesn’t have to be. Plus, we have plenty of resources for you on how to optimize your search engine optimization, including your on-page SEO, your blog SEO, and sooo much more (without keyword plugging of course).
Some of the things you can do to improve your website’s on-page SEO:
Optimize your website’s page meta descriptions
Add in page titles
Rename the photos you’ve uploaded and add in alt text
Follow your site’s header structure using their accessibility guidance
Here’s a great post we created all on how to specifically optimize your pet business’ website for on-page SEO!
P.S. Our website templates include an accompanying course, the Unleashed Website Academy, that walks you through all of the steps to do this properly! Learn more here.
4. Start Blogging!!
I know I’m beating a dead horse here (who made up that phrase, by the way? Not sure how I feel about it, but you get the point LOL), but blogging is seriously one of the BEST drivers of traffic to your site. And I don’t think that’s ever going to change.
Even if you’re only blogging one time a month, that’s a GREAT start. When you start blogging, keep in mind what your potential clients would be searching for on Google and if possible, try to start with local-based content if you’re a local dog trainer.
For example, instead of sharing a blog post on… best dog training tips for your dog, consider a blog post on… the best pet-friendly hikes in your local area or how to loose-leash walk with your dog at La Jolla Shores.
Yes, the more general one may get some more traffic overall, but who cares if someone from New York sees your blog post if you’re a dog trainer in Los Angeles?!
Blogging can help:
You rank for other keywords outside of your main site’s keywords
Address specific problems/pain points that people are searching for
Answer questions in your process to avoid more manual emailing back and forth
And sooooo much more! For more guidance on blogging, check out our Blogging For Your Pet Biz Course. It’s a workshop-style course that walks you through everything you need to know to strategize your blog posts, come up with content ideas, and write titles & outlines… ALL in less time and with more purpose.
Here are some more resources on our blog for blogging, too:
5. Revamp Your Headline
A great headline is one of the best things you can do to get people to stay on your website, and thus increase your website traffic the longer people stay on your site. A lot of times, people get stuck on headlines because they’re trying to be extra creative or add in some extra pet-related puns, but our suggestion? Keep it simple and to the point!
6. Beef up Your Social Cred!
While this one doesn’t DIRECTLY relate to getting people on your site in the first place, this is another tip to help establish trust, which keeps people on your website.
If people don’t trust your business via your website, they won’t stick around and your bounce rate will increase. That in itself can lower your website traffic as Google learns that your site isn’t a great result! So keeping people on your site longer can make a big difference in your website traffic in the long run.
One of our suggestions to doing so is increasing trust, which can come from social credibility - i.e. having quality, organic testimonials throughout your site. There’s no need for a testimonial or review page. Having reviews scattered organically on several pages is a better way to build trust and get people to see the social status.
Here’s a great guide on testimonials for pet businesses: how to get them AND use them!
7. Add Calls-To-Action That Direct People To Your Website
Yea, you actually have to ask people to go to your website to help with website traffic, too!
Here are some ways to do so:
Set up an Instagram link page, so you can direct people to a few different page options on your site through the use of the link in your bio.
Add CTAs on all of your social media posts, so people can be easily directed back to your site and increase traffic that way!
And if you need help curating beautiful, branded social media graphics along with tips on optimizing your IG profile for maximum reach, check out our Instagram Profile Optimization and Social Media Graphic Templates Bundles!
With the templates, you'll get access to:
20+ Instagram feed post templates
10+ Instagram story post templates
10+ Instagram highlight cover photo templates
Facebook cover photo templates
Canva video + PDF tutorials
Instagram profile optimization and strategy guide
Check out the dog trainer bundle here.
8. Make Use of Your Google Analytics
Google Analytics isn’t just there to say good job or this is how many visitors you had. It can be extremely useful information to collect regularly in order to tailor your marketing efforts to what’s driving traffic to your site!
For example, you can find your most popular blog posts (the ones driving the most traffic to your site) and promote them more by creating more Pinterest pins or sharing them on Facebook, etc. You can also do the opposite and figure out what sort of content people are not connecting with so you don’t have to waste your time on that in the future!
9. Be Genuine & Speak to Your Audience
It’s more than just sayings on your site: “I offer dog training services.”
Because, if your potential client is looking for a dog trainer, she already knows she needs dog training. So, if she goes to 5 different dog trainer websites, does she just want to read “I offer dog training?”
No, she wants to know how YOUR dog training business in particular can help HER and her dog. How can your services change their life? What’s your specialty? What’s the transformation you’re granting your clients? What changes are you bringing to their life?
That’s the power of copywriting!
Here’s a great guide on my best copywriting secrets for pet businesses to get you started.
Well, there you have it! By implementing these 9 strategies into your website, you’ll be able to increase your traffic in no time, leading to more visitors, more leads, more discovery calls booked, and most importantly, more money in your wallet while you get to enjoy life as a business owner! You got this!
P.S. If you’re wanting to learn more about onboarding dream clients without adding more to your busy schedule, we’ve got a FREE masterclass just for you! This class digs into how to inspire your dream clients to take the next step on your site, how to develop a strategy and system that stops the cycle of overworking yourself on manual tasks, and how to step into the power of using your website so it can become your own business virtual assistant!
To register for the free class, head here.
