3 Must-Have Blog Posts Every Pet Business Owner Should Have on Their Website
- ekrorkx
- Mar 18
- 4 min read
Blogging can be a game-changer for pet businesses—but only if you're creating the right kind of content. If you've been stuck writing posts like “Why You Should Hire a Professional Pet Sitter” (which, let’s be real, no one is Googling), it’s time for a new strategy.
The truth? Random pet care tips won’t cut it. Your blog should be working for you—bringing in more leads, boosting SEO, and positioning you as the go-to pet expert in your area.
So, what should you be blogging about? Here are the three must-have blog posts that every pet business owner needs on their website.
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Must-Have Blog Post 1: The Pet-Friendly Guide to Your Area
If you only write one blog post this year, make it this one. A pet-friendly guide is a local SEO powerhouse that helps pet parents discover your business when they search for pet-friendly spots in your city.
Why pet-friendly guide blog posts work:
It naturally includes location-based keywords (like “best dog parks in Seattle”), helping you rank higher in local searches.
It establishes you as a local pet expert, which builds credibility and trust.
It creates networking opportunities—when you feature local pet businesses, they may share your post, expanding your reach!
What to include in your pet-friendly guide blog post:
A list of the best dog parks, pet-friendly cafes, groomers, and pet stores in your city.
Short descriptions of each location (bonus points if you add personal recommendations or photos!).
Links to each business’s website and social media pages.
A CTA asking readers to bookmark the post or share it with fellow pet parents.
💡 Pro Tip: After publishing, tag the businesses featured in your guide when you promote it on social media—they’ll likely share it, getting more eyes on your brand!
Must-Have Blog Post 2: The Ultimate FAQ or Onboarding Post
Tired of answering the same client questions over and over? This blog post will save you time while improving client communication and onboarding.
Why FAQ or onboarding blog posts work:
It helps potential clients find answers quickly, reducing back-and-forth emails.
It positions you as organized and professional (which builds trust).
It can help you rank in search results for FAQs related to pet sitting, training, grooming, etc.
What to include in your FAQ or onboarding blog post:
Answers to frequently asked questions (pricing, availability, how to book, policies).
A step-by-step onboarding guide explaining how clients can get started.
A pre-service checklist (e.g., “What to prepare before your pet sitting visit”).
Bonus: Embed a short video tutorial for a personal touch!
💡 Pro Tip: You can link to this post in your inquiry emails or service pages to streamline the client onboarding process!
Must-Have Blog Post 3: Client Spotlights & Success Stories
People trust real stories more than sales pitches. Client spotlight posts showcase the real-life transformations of pets you’ve worked with, helping potential clients visualize the benefits of hiring you.
Why client spotlight and success story blog posts work:
It builds social proof—nothing sells your services better than happy clients!
It creates an emotional connection—readers can picture their own pet in similar stories.
It strengthens client relationships (clients love being featured!).
How to structure your client spotlight or success story blog post:
The Before Story – What challenge was the pet facing before working with you?
The Process – What services did you provide? What steps did you take?
The Transformation – What was the outcome? What results did they see?
Include a testimonial and photos to showcase the transformation and humanize the story
💡 Pro Tip: After publishing, send the link to your client and ask if they’d be willing to share it on social media and tag you—this can drive even more traffic your way!
Need more blog post ideas for your pet business?
If you’re excited to revamp your blog but need even more strategic blog post ideas, grab our free guide: Must-Have Blog Post Ideas to Attract Clients & Grow Your Pet Business!
This guide is packed with content ideas tailored for pet sitters, dog walkers, dog trainers, photographers, and more. These blog topics will help you attract your dream clients, boost website traffic, and position yourself as an expert in your industry.
Blogging for your pet business shouldn’t feel like a waste of time. When done right, it can be a powerful tool for attracting clients, increasing website traffic, and making your brand the go-to choice for pet parents in your area.
Try implementing these three blog post ideas, and don’t forget to grab the free blog post guide for even more content strategies.
If you found this blog post helpful, share it with another pet business owner who needs a blogging strategy makeover!
Happy blogging, petpreneur.
Links Mentioned:
Additional Links:
We use Flodesk to share new blog posts with our email list—easy and beautiful. (Use code UNLEASHED to get 30 days free AND 50% off your first year of Flodesk!)
Dubsado helps automate blog-related onboarding and client comms.
Want to monetize your blog? Thrivecart makes it easy to sell digital offers.
Add a personal touch to your blog onboarding post with a quick Loom video.
We plan and organize all our blog ideas and content in ClickUp.
